בועז דקל מנכ"ל ומייסד חברת P.M.I מציג את המותג סופרגול. סופרגול הינו אלבום המדבקות של כוכבי הכדורגל בישראל, המופץ מידי שנה ברציפות מאז 1997.
סופרגול הינו מותג הבית של חברת P.M.I.. החברה הינה בעלת זיכיון מההתאחדות לכדורגל בישראל וארגון שחקני הכדורגל בישראל. בסקרים שנערכו על ידי מכון המחקר insight המתמחה בילדים, נמצא כי המודעות הבלתי נעזרת למותג סופרגול עצומה ומגיעה ל 97% בקרב קהל היעד. אלבום סופרגול יוצא לאור מידי שנה, מייד אחרי חג הסוכות, ומהווה מקור עניין עצום בקרב מאות אלפי ילדים, בעיקר בנים. חווית האיסוף יוצרת אינטראקציה חברתית באמצעות החלפות של מדבקות האיסוף.
לערך של סופרגול, בניהולו של בועז דקל כפי שפורסם בויקיפדיה.
מוזמנים לקרוא עוד על בועז דקל.
לכתבה – בועז דקל הישראלי שהצליח לרשום סימן מסחרי על דמויות האימוג'י
לכתבה עם בועז דקל איך לנתק ילדים מהמחשב ולעבור לצעצועים מוחשיים?
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30 מחשבות על “בועז דקל – סופרגול”
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